DEANA HAWORTH

COO

HIRONS

Deana began her career as a public relations specialist at Hirons and immediately assumed an 
upward trajectory serving in various account leadership roles. Now an 18-year veteran of the agency, she was recently promoted to chief operating officer and oversees all departments in the agency. She previously led the company’s communications management department as senior vice president, director of account services. 

In her role as COO, Deana manages all company operations including business development, growth and strategic planning while continuing to serve as a senior adviser on key accounts. She is the first female to serve in this role in the agency’s 40-year history.

At Hirons, Deana has guided marketing, communications and public outreach efforts, generating meaningful impact on local, regional and national communities. 

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